Plain-English definitions of the metrics and concepts Amazon Merch on Demand sellers need to understand their business.
18 terms
The percentage of Ads-attributed sales spent on aggregate advertising. Calculate it as aggregate Amazon Ads spend ÷ Ads-attributed sales × 100. An ACOS of 25% means you spent €25 on ads for every €100 in sales attributed to those ads.
A lower ACOS is generally more efficient, but the right target depends on your royalty and goals.
The amount paid for advertising during a selected period. Compare aggregate Amazon Ads spend with Ads-attributed sales, Amazon royalties (estimated payout), normalized to USD, and Royalties after ads.
Sales Amazon associates with an ad interaction within its attribution window. This figure is used to calculate aggregate advertising cost of sales and may differ from your net units for the same period.
The complete set of designs, products, and listings you sell through Amazon Merch on Demand.
The artwork or creative concept that can appear on one or more products. A single design may produce several listings across product types, colors, and marketplaces.
Amazon royalties minus aggregate Amazon Ads spend for a selected period. It is a narrow business-level view, not a product-level result, margin, accounting, or tax figure.
Only aggregate Amazon Ads spend is included in this view.
A customer-facing Amazon product page for a specific design and product configuration. Price, marketplace, and product type can vary between listings.
A percentage showing how much remains after specified costs. Merch HQ does not provide a complete accounting margin; always read any percentage alongside its calculation basis.
A regional Amazon storefront, such as Amazon.com or Amazon.de. Prices, currencies, demand, and available products can differ by marketplace.
The direction and strength of a recent performance change. Positive momentum means net units or Amazon royalties are increasing relative to an earlier period.
Compare equal periods so a longer date range does not create misleading momentum.
The selling price set for a listing. Changing the price point can affect both the royalty earned per sale and the number of units sold.
The physical item carrying a design, such as a T-shirt, hoodie, or phone case. One design can be offered across multiple products.
A Merch HQ insight that identifies a product whose net units fell by 50% or more versus the prior comparable period, after at least 5 net units in that prior period. It may deserve review. It is a review signal, not a recommendation to reprint or a guarantee of future performance.
The Amazon-reported royalty amount presented as an estimated payout and normalized to USD. This is the amount used for the Merch HQ royalty view, not customer sales value.
Conversion uses current exchange rates, or built-in fallback rates if the rate providers are unavailable. It does not use the rate from the day of each sale.
The amount Amazon reports as payable after applicable production and platform costs. The royalty can vary with product type, marketplace, and selling price.
Merch HQ uses Amazon royalties (estimated payout), normalized to USD, rather than an unspecified customer-sales metric.
Units sold minus cancellations during a selected period. Returns are subtracted only where the dashboard says so (for example, when you turn on the exclude-returns option). This is a volume measure, not a customer sales-value measure.
The rate at which a design, product, or listing records net units over a given period. Comparing equal periods helps reveal acceleration or slowdown.
A deterministic, heuristic comparison of observed historical price tiers using royalty and net-unit data. It can identify a listing for manual review when sufficient evidence exists; it is not a forecast or guaranteed outcome.
Historical price-tier analysis is based on observed patterns; actual customer response can differ.
No matching term yet.
Try a broader search or browse the full glossary.Amazon gives you net units, not the answers behind them. Merch HQ shows you which listings to review, which products/ASINs need attention, and how Royalties after ads is changing.