See the change
Compare products/ASINs across selected periods without comparing reports by hand.
Amazon Merch analytics
See What Changed in Your Amazon Merch Business
Then Decide What to Do Next
Bring Amazon royalties (estimated payout), normalized to USD; net units after cancellations; aggregate advertising cost of sales; and aggregate Amazon Ads spend into one clear view. Review Royalties after ads alongside historical price-tier analysis and product comparisons.
Amazon royalties (estimated payout), normalized to USD€12,840 18.4% this month
Royalties after ads€9,995Illustrative comparisonRoyalties after ads
Aggregate advertising cost of sales€2,845ACOS 28%
Estimated monthly royalty difference based on historical price-tier performance
Historical price-tier analysis: €24.99
+€312 per month - not a forecastThe basics
What is Amazon Merch analytics?
Amazon Merch analytics is the practice of using your catalog, Amazon royalties (estimated payout), normalized to USD, net units after cancellations, pricing, and advertising data to understand what is changing in your Merch on Demand business.For example, you might compare Amazon royalties with aggregate Amazon Ads spend across selected periods. Merch HQ helps you review those signals so you can decide what to inspect or manually reprice next.
How it works
Your reports show activity. Merch HQ turns it into decisions.
Amazon Merch sellers often move between net-unit reports, ad data, and spreadsheets before they can answer a simple question. Merch HQ connects the signals so you can move from a business-level change to the product/ASIN that needs attention.
Understand the money
Put net units, Amazon royalties (estimated payout), normalized to USD, and aggregate advertising cost of sales beside each other so you can compare royalties with aggregate Amazon Ads spend.
Make the next move
Use the comparisons to decide what to review or manually reprice.
Know what is driving royalties. See more than what sold today.
Compare product/ASIN performance across selected periods to see what is worth another look.
01 ASIN B0M7K2Q9L4+18%
02 ASIN B0M7K2Q9L5+9%
03 ASIN B0M7K2Q9L6−3%
Compare net units, Amazon royalties, and aggregate advertising cost of sales.
Compare net units and Amazon royalties alongside aggregate advertising cost of sales to understand relative performance.
Royalties€12.8k
Royalties after ads€10.0k
ACOS28%
Find the products/ASINs driving your royalty results.
Move from a business-level view to the products/ASINs behind the change.
- Review Product/ASIN rank
- Compare meaningful time periods
- Spot cooling products to review
From metric to decision
A dashboard should answer the questions behind your numbers.
Which products/ASINs are changing across selected periods?
How do Amazon royalties compare with aggregate advertising cost of sales?
Which listings have a historically better-performing price tier in the historical price-tier analysis?
Common Questions