Royalties are not the whole picture
Amazon-reported royalties are a useful starting point. Subtract aggregate Amazon Ads spend for the selected period to see the narrow business-level result.
Amazon Merch royalties and ad spend
See Royalties After Ads
Then Review What Changed
Compare Amazon royalties (estimated payout), normalized to USD, with aggregate Amazon Ads spend for a selected period. Review Product/ASIN rank, royalty totals, and relative performance without treating them as a product-level result or margin.
Amazon royalties (estimated payout), normalized to USD€12,840Illustrative total
Royalties after ads€9,995Royalties − aggregate Ads spendIllustrative result
Aggregate Amazon Ads spend€2,845Illustrative total
Ads scope6 marketsAggregate Amazon Ads dataNo product or campaign attribution
Product/ASIN rankIllustrative Product/ASIN rank, not a product-level result
Standard T-Shirt ASINRoyalty total
Hoodie ASINNet units
Phone Case ASINRelative score
The basics
What does this Amazon Merch tracker measure?
It combines Amazon royalties (estimated payout), normalized to USD, with aggregate Amazon Ads spend for a selected period. The derived view is Royalties after ads.It does not allocate Ads spend to products or campaigns, and it does not calculate a product- or design-level result, margin, or ROI. Production costs, fees, taxes, refunds, and other expenses are excluded.
The royalty gap
See a lower Royalties after ads result with royalties and aggregate Ads spend together.
A lower Royalties after ads result can reflect higher aggregate Ads spend. Compare these business-level numbers without treating the result as a product margin.
Aggregate Ads spend changes the result
When aggregate advertising spend sits in another report, it is harder to see what remains after that total is subtracted from royalties.
Use a clear basis for what to review
Merch HQ brings the supported numbers together so you can review business-level results and product performance without treating either as a product-level result.
How it works
From scattered numbers to the numbers behind your next review.
Merch HQ puts Amazon-reported royalties, aggregate Ads spend, and product performance in context without turning them into a product-level result calculation.
Bring royalties and Ads spend together
Review Amazon-reported royalties and aggregate Amazon Ads spend for the selected period in one view.
Calculate the business-level view
Use the explicit calculation: Amazon royalties minus aggregate Amazon Ads spend. The result is not a margin, ROI, or product/design result figure.
Review product performance separately
Product/ASIN rank uses net units, royalty totals, or relative performance score. It does not allocate Ads spend or calculate a product-level result.
Review Product/ASIN rank by net units or royalties
Product/ASIN rank uses net units, royalty totals, or relative performance score. It does not calculate a product-level result.
Illustrative ASIN data
ASIN / productProduct/ASIN rank basis
Standard T-Shirt ASINRoyalty total
Hoodie ASINNet units
Phone Case ASINRelative score
Compare royalties and aggregate Ads spend
Compare Amazon-reported royalties with aggregate Ads spend at the business level. There is no product- or campaign-level ad attribution.
Illustrative business data
Explore Amazon Merch analytics Amazon royalties€12.8k
Aggregate Ads€2.8k
After ads€10.0k
Find products with stronger relative performance
Compare products using relative royalty or net-unit performance. This is not a margin or ROI calculation.
Illustrative relative performance
Review historical price-tier analysisStandard T-Shirt
Strong
Hoodie
Good
Phone Case
Review
Review cooling products to review
Cooling product to review surfaces products with declining comparable- period net units for review. It does not recommend reprints or assign a product-level result.
Illustrative product data
Explore Amazon Merch ad spend tracking01Mountain Hiking ASINNet units down
02Weekend Camping ASINNet units down
03Retro Outdoors ASINCompare
From metric to decision
A useful view should answer the questions behind your numbers.
Use the business-level royalty-after-ad-spend view and separate product performance signals to decide what deserves review next.
Which products have the highest net units or royalty totals?
Is royalty growth keeping pace with aggregate Amazon Ads spend?
Which products should I review next?
Where is aggregate advertising spend reducing Royalties after ads?
Explore related tools:see the full analytics dashboard,find pricing opportunities, or review aggregate Amazon Ads spend.
Common Questions